Privacy Policy

Last updated: August 2026

Alpha Construction Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, apply for a role with us, or otherwise interact with our business.

1. WHO WE ARE

Alpha Construction Ltd is a civil engineering and building contractor registered in England and Wales.

Alpha Construction Ltd
Company Registration No. 01675457
Chatsworth Court
Alpha House
Hilton
Derbyshire
DE65 5GE

Telephone: 01283 733688
Email: info@alphaconstruction.co.uk

For the purposes of UK data protection law, Alpha Construction Ltd is the data controller for the personal information described in this Privacy Policy.

2. THE INFORMATION WE COLLECT

The personal information we collect will depend on how you interact with us and may include:

• your name;
• telephone number;
• email address;
• information contained within an enquiry or other correspondence;
• information you provide when requesting information about our services;
• CVs, employment history, qualifications and other information supplied as part of a job application;
• technical information relating to your use of our website, such as IP address, browser type, device information, pages visited, referral source and visit activity; and
• information obtained from publicly available business sources where relevant to our legitimate business activities

We do not intentionally collect more personal information than is necessary for the purpose for which it is being used.

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

• directly from you when you contact us by telephone, email, our website or another communication method;
• when you submit an enquiry or application;
• through our existing or prospective business relationship with your organisation;
• from publicly available sources, such as company websites, professional networking platforms, tender and procurement information and business directories;
• through referrals or introductions from clients, suppliers or other business contacts; and
• automatically when you use our website, through server logs, analytics and website visitor technologies.

Where we obtain business contact information from a source other than you, we will only use that information where we have an appropriate lawful basis for doing so.

4. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

• respond to enquiries and requests for information;
• provide information about our services and capabilities;
• communicate with existing and prospective clients, suppliers and other business contacts;
• prepare tenders, quotations, proposals and contracts;
• manage projects, contracts and commercial relationships;
• administer our supply chain and procurement activities;
• maintain and develop our business relationships;
• carry out appropriate business development and marketing activities;
• understand interest in our services and improve our sales and marketing activity;
• operate, maintain, secure and improve our website;
• analyse how our website is being used;
• process job applications and manage recruitment;
• comply with legal, regulatory and contractual requirements;
• establish, exercise or defend legal claims; and
• protect our business, employees, clients, systems and property.

5. OUR LAWFUL BASES FOR USING YOUR INFORMATION

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to enter into or perform a contract with you.

Legitimate interests – where processing is necessary for our legitimate business interests or those of another organisation, provided those interests are not overridden by your rights and interests. This may include managing client and supplier relationships, responding to business enquiries, developing new business opportunities, maintaining appropriate business records, understanding use of our website and protecting our business.

Legal obligation – where we need to process information to comply with a legal or regulatory requirement.

Consent – where we have specifically asked for and received your consent. Where we rely on consent, you can withdraw it at any time.

Where we process special category personal information, we will only do so where an additional lawful condition for that processing applies.

6. BUSINESS DEVELOPMENT AND MARKETING

As a business-to-business organisation, we may use the professional contact details of relevant individuals at existing or prospective client, supplier, consultant and partner organisations for appropriate business development purposes.

This may include contacting you where we reasonably believe Alpha Construction’s services may be relevant to your organisation, following up previous discussions or enquiries, or maintaining an existing professional relationship.

We may obtain business contact information directly from you or from publicly available professional and business sources.

We will only carry out electronic marketing where permitted by applicable law. You can ask us to stop using your personal information for direct marketing at any time by contacting us at info@alphaconstruction.co.uk or using any unsubscribe facility provided.

7. WEBSITE ANALYTICS AND VISITOR IDENTIFICATION

We use website technologies to understand how our website is being used, improve its performance and identify areas of interest to our visitors.

We may collect information such as:

• IP address;
• date and time of a visit;
• pages viewed;
• time spent on the website;
• referring website or source;
• browser and device information; and
• general website interaction information.

LEAD FORENSICS

We use Lead Forensics, a B2B website visitor identification service, to help us understand which organisations are visiting our website and which areas of our services are attracting interest.

The service receives IP address and standard technical information associated with website visits. Where an IP address can be matched with sufficient confidence to a business, Lead Forensics may provide us with business-level information such as the organisation’s name and details of its activity on our website.

The core service is designed to identify organisations rather than the individual person visiting the website.

We use this information for our legitimate interests in understanding engagement with our website, improving our marketing and identifying potential business opportunities.

Where cookies or similar technologies require your consent, they will not be used unless you have provided that consent through our website’s cookie controls.

Further information about the cookies and technologies used on our website can be found in our Cookie Policy.

8. RECRUITMENT

If you apply to work with Alpha Construction Ltd, we may collect information including your:

• name and contact details;
• CV;
• employment and educational history;
• professional qualifications;
• skills and experience;
• references; and
• any other information you choose to provide in connection with your application.

We use this information to assess your suitability for employment, communicate with you during the recruitment process and, where appropriate, take steps towards entering into an employment contract.

We may also process information where necessary to meet our legal obligations or our legitimate interests in managing recruitment.

Information provided by unsuccessful applicants will only be retained for as long as reasonably necessary in accordance with our recruitment and data-retention procedures, unless we have agreed with you that we may retain it for consideration for future opportunities.

9. WHO WE MAY SHARE YOUR INFORMATION WITH

Where necessary, we may share personal information with trusted third parties, including:

• website hosting and IT service providers;
• email, document management and business software providers;
• CRM and business administration providers;
• website analytics and visitor identification providers;
• professional advisers such as accountants, insurers, auditors and legal advisers;
• recruitment and employment service providers;
• clients, contractors, consultants and supply chain partners where necessary for a project or business relationship;
• regulatory bodies, government authorities or law enforcement agencies where required by law; and
• other parties where necessary in connection with a business sale, restructuring or similar corporate transaction.

 Third parties processing personal information on our behalf are required to handle it appropriately and securely.
We do not sell personal information to third parties.

10. INTERNATIONAL TRANSFERS

Some of the third-party service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, it will be handled in accordance with applicable UK data protection law. Depending on the circumstances, appropriate safeguards may be provided by the relevant service provider or through other recognised data protection arrangements.

11. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as it is reasonably required for the purpose for which it was collected.

The appropriate retention period will depend on the type of information and our relationship with you. When determining retention periods, we consider:

• the purpose for which the information is held;
• whether there is an ongoing business or contractual relationship;
• legal, accounting and regulatory requirements;
• potential legal claims;
• health, safety and construction record requirements where applicable; and
• whether there remains a legitimate business need to retain the information.

 When information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our data-retention procedures.

12. HOW WE PROTECT YOUR INFORMATION

We take appropriate technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, unauthorised disclosure, access or misuse.

Access to personal information is restricted to employees, contractors and service providers who have a legitimate need to access it.

We maintain appropriate information technology and cyber security measures and have procedures in place for identifying, reporting, investigating and responding to suspected personal data breaches.

Although we take reasonable steps to protect information, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have the right to:

• ask us for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information;
• ask us to restrict how we use your information;
• object to our processing of your information;
• object at any time to the use of your information for direct marketing;
• ask for certain information to be transferred to you or another organisation;
• withdraw your consent where we rely on consent as our lawful basis; and
• raise a concern about how we have handled your personal information.

 Not all of these rights apply in every circumstance.

If you wish to exercise any of your rights, please contact our Data Protection Lead at info@alphaconstruction.co.uk.

We may need to ask you for limited information to confirm your identity and help us locate the relevant information before responding to your request.

14. COOKIES

Our website may use cookies and similar technologies to help it operate effectively, understand website usage and improve the user experience.

You can manage your preferences through the cookie controls available on our website.

Please refer to our Cookie Policy for further information about the cookies and similar technologies used on this website and the choices available to you.

15. LINKS TO OTHER WEBSITES

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy information provided by the relevant organisation before providing personal information to them.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal requirements.

The latest version will always be published on our website and the date at the top of this page will show when it was last updated.

17. CONTACT US

If you have any questions about this Privacy Policy, the way we use your personal information or wish to exercise your data protection rights, please contact:

Alpha Construction Ltd
Chatsworth Court
Alpha House
Hilton
Derbyshire
DE65 5GE
Telephone: 01283 733688
Email: info@alphaconstruction.co.uk

18. COMPLAINTS

If you have concerns about the way we handle your personal information, we would appreciate the opportunity to resolve them with you in the first instance.

You can contact our Data Protection Lead at info@alphaconstruction.co.uk.

You also have the right to raise a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Further information about your data protection rights and how to make a complaint is available from the Information Commissioner’s Office.